Using LinkedIn Effectively

For a jobseeker or job changer, LinkedIn can offer a valuable tool to get to know the world of work and to learn about opportunities and networks that are more in reach than you might think.

But first, how did LinkedIn start and what is its purpose?

LinkedIn launched in 2003 and is the largest career development social network in the world with 774 million members across more than 200 countries.  As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals.

LinkedIn offers useful resources to job seekers: providing information, acting as a noticeboard to highlight your unique value, giving you access to organisations and job sectors at the push of a ‘Follow’ button and making your information public to recruiters who may be looking for what you have to offer. It gives you quite a bit of control over your jobseeking.

Individuals use LinkedIn for professional networking, connecting and job searching.  Companies use it for recruiting and for sharing company information with prospective employees.

Steps to a strong Profile

• Choose a Professional Photo – the right clothes, a clear background and good lighting are important

• Write a strong Profile Summary – Make the most of the character limit in this section.  Use short, compact sentences, avoid jargon, write in the first person and use keywords.

• Improve your Profile – This is your bulletin board that contains your work experience, education, skills, endorsements and recommendations from others in your network.  Include relevant keywords that you think search engines and hiring managers might look for. 

• Make connections - Let LinkedIn make suggestions to you from your address book and from your pool of contacts.  Most people will be happy to get a LinkedIn request and grow their network: after all, that is why they are there!  Think about people you’d like to reconnect with professionally or people (including public figures) you are curious about.

• Your skills list is important – it shows employers and recruiters at a glance what you are able and qualified to do. If you endorse other people’s skills, it helps you to reconnect with them and invites them to visit your page and endorse yours.

• Grow your network - Start to like and respond to the content that other people post.  Pay attention to the 2nd and 3rd numbers on people’s names on your Newsfeed.  These are people you may already know or may be one degree of separation from. 

• Use LinkedIn Recommendations and Endorsements – These will never hurt your profile.  One of the best ways is to endorse others in your contacts as this helps you to get noticed.  

• Change your LinkedIn URL to something simple related to your name and add it to your CV.

• Post some content – perhaps some articles that you read and would like to share.  Photos are popular.  Don’t be afraid to show your personality but keep your content clean, professional, relevant and work appropriate.

• Use LinkedIn to job search – follow your occupation or career themes as hashtags that are relevant to your industry, your country, your location.  Use the search function and the buttons at the top of the search page to look for Jobs. Think about organisations that would give you an insight into what you are aiming for.

• Use LinkedIn to learn about organisations - Look up organisations you are interested in and follow their pages or suggested follows.  If you are active on other social networks, compare their pages on those networks to LinkedIn. Assess which networks they are more likely to use for job postings. If you are preparing for an interview, LinkedIn can be a great resource to you when you’re researching the organisation.

• Tweak your Profile – Set a reminder in your diary to update your LinkedIn profile every 3-6 months until it becomes a habit.  Update with key projects, successes, some activity on your Newsfeed or anything that feels more relevant now than it did 6 months ago.

Although it can have its fair share of targeted marketers and cold call messages, LinkedIn has managed to preserve its core function and professionalism with less scope for fake profiles or trolling than other platforms. Which means that, while not perfect, LinkedIn can feel like a more focused and safer space than some other social media platforms.

If you start using LinkedIn along the lines of what is suggested here, your page will naturally become active and alive and - most importantly - useful to you. Why not try it and see how it goes!

Some Useful Resources

How to Use LinkedIn Effectively (thebalancecareers.com)

Top Skills to List on LinkedIn (thebalancecareers.com)

Customize Your Public Profile URL | LinkedIn Help

Jobseeking: Connect first with yourself, then others

Here’s how I became a Career Counsellor:  I went to see one for advice.  I wasn’t making inroads in my career of choice.  I was sitting opposite the Career Counsellor when I had the realisation: I really want your job.  I sought her advice then and there: how do I do what you do? 

She was interested by my interest in her.  A week later, she rang me.  She’d been contacted by a university promoting distance learning studies in Career Development.  Would I be interested in learning more?  I said yes.

 Two years later and I contacted an Employment Service for advice.  I asked the Manager if she would meet with me and she said yes.  She gave me an hour of her time, even arranged for me to work shadow one of her team for a morning.   I didn’t ask for a job, instead I asked: how do I prepare for working somewhere like this?  

 A few days later, she contacted me that she had heard of a vacancy in a sister service.  I applied and interviewed and I got it: my dream job.

We are all Self Employed

In many ways, employment is temporary.  It is your career that you are in control of.  You are the decision maker.  And the way to take control is to know that you are working for yourself now.  Let people know what you need and give them a chance to respond to it.  Expand your knowledge base by asking for advice.

 Develop your interests to form a new network with a wider reach than the one you have now.  What is the worst that can happen?

Job Seeking Skills are actually Self-Marketing Skills

Self-Marketing means you focus on your employability, not on being employed.  You want to create and sustain your own opportunities in work, learning and life. 

In these COVID times, reaching out can be gentle.  You can sign up for something and quietly attend.  You can make connections in a way that is comfortable for you.

• Keep a structure to your day:  Get up at the same time.  Make space in the day for making connections and give one hour to it every day.  

• Spark your interests: Make a cup of tea and watch a TED talk.   Listen to a podcast.  Sign up for a free webinar from the library.  Enjoy taking the time to know yourself.  Pay attention to what interests you. 

• Control your filter:  fill your social media feed with new content by following employers, magazines or professionals who write about your industry. Follow one and then from their feed pick two more to follow.  Unfollow or hide content you no longer enjoy.

• Know what you’re looking for: write down three knowledge gaps.  Tell yourself: I’m going to do one thing this week that moves me closer to filling one gap.  I’m going to persevere and practice.

• Fill your knowledge gaps: take a new course (I link to free ones below), learn new skills, sign up for a conference, attend a webinar on anything you find interesting.  Use your new sources to generate ideas.  What are other people listening to?

• Make connections: set up a Linked In page and invite people to connect with you on Linked In – say hi on a Zoom chat at a webinar and see what happens!    Look for new opportunities to learn and practice filling those gaps, one step at a time. 

 Don’t keep your jobseeking a secret

 Don’t be scared of networking. What’s now called networking is how Irish people have operated for millennia.  We love a good recommendation from someone we trust before we do anything. People often turn to a family friend or a neighbour to get a leg up.

 So if you have ever posted in a Facebook or WhatsApp group looking for a recommendation or if you have ever replied to one, then you have networked.  It is no more mysterious than that.

 Let someone in your network know you are actively seeking a job. Think about all the people you have worked with or who know you well.  Choose someone who is positioned well to introduce you to others and who is likely to be happy and interested to hear from you.

Be clear about what you want. If it is someone you know, you can let them know you are actively seeking new work and that you are looking for some advice about where there are vacancies or how you would prepare to work somewhere like their work.

Connect with those who are connected with others

Then list potential prospects: list organisations that do what you want to do, and who you could contact there.  Are you more comfortable starting with someone you know or a stranger?  Make it a planned and targeted networking campaign.  

 If it is someone you don’t know, don’t ask for a job.  Ask them for advice.   Ask them for a half hour of their time.  And try to leave that meeting with one more recommendation of someone you could talk to. 

I contacted lots of people at the time I contacted the Employment Service but I only needed one to be the right opportunity.

Make a connection.  First with yourself, then with others.

Ecollege: Free online courses for everyone

The Right Course: The new one-stop shop for retraining and upskilling

Fingal Libraries: Free access to online services and resources

New to Linked In? 17 Steps to a better profile